The Ultimate Guide to Small Business Website Features
“First Impression is Last Impression”
We all are familiar with the phrase written above. And it is true to the extensive limit. Whether it is about personality or business, the first impression on the audience plays a significant role. Establishing an online presence of business comes with a vast range of benefits. Irrespective of the size, every business in today’s digital world is marking its presence on the web world. And the best way to do so is by launching a website.
This ultimate guide is surely made for you if your business is a startup. It will help you in both cases whether you already have a website or thinking of getting one. There are lots of digital marketing companies in the market providing Web Design Services for Small Businesses. Consult the one that suits you and don’t forget to enrich your website with the features that we are about to discuss.
Let’s Start:
1. Domain Name
The first step towards building a result-oriented website is to choose an appropriate domain name. “A domain name is a web address used by internet users to access your website.” For example www.digitalwebsitedevelopment.com. Choose a domain name that is catchy and relatable to the nature of your small business.
2. Responsive (Mobile Friendly) Design
People today use different types of devices such as desktop, laptop, mobiles, and tablets to browse the internet. Having a responsive (mobile friendly) website design means that a website can automatically adjust to the size of devices it is being browsed on. As per many survey reports available online, more people are using smartphones than desktop to surf over the internet. A mobile-friendly website gives further reach hence more customers.
3. SEO Friendly Design
Have you ever thought about how a search engine decides to rank websites on search result pages? It is all about the quality of SEO (Search Engine Optimization) work done on the website. SEO helps search engines to crawl your website in accordance to match the information on a website with the search query. SEO friendly websites get more organic traffic. Give us a chance to furnish your website with our Small Business SEO Services.
4. About Us Page
The about us page is a must-have. It is like Bio for your website and your business. About us, the page helps online visitors understand the nature of the business, what your visions are, what your goals are, and what pushes to give your best in your industry niche. Try to put your best foot forward for this one. Keep it real and interactive.
5. Call To Action
A clear call-to-action button is intended to influence the visitors to perform a certain act instantly. Whether you want them to request a callback or to register as a customer, a clear call to action button helps in interacting with the visitor and to improve conversion rates. A fully Custom Website Design must have an attractive CTA.
6. Clear Contact Page with Contact Number
How can customer trust organizations that don’t have any contact information? A clear contact page is your way to build trust in your potential customers. For every online visitor, the contact page is the place to know about the authenticity of your business. A contact page must have easy to find contact information such as e-mail, address and contact number.
7. Map Integration for Location
Map integration on your contact page or a specific “reach us” page can do wonders for your business. Firstly, it helps your visitor spend more time on your website and to see where you operate. Secondly, if your business is a grocery store or clothing shop, it helps customers to reach you easily. And last but not least, it helps in boosting the trust that you have built by implying a Contact Page.
8. Social Media Integration
Social media is a critical part of marketing businesses today. Integrating social media apps and websites such as Facebook, LinkedIn, Pinterest, Instagram, and Twitter will boost the online presence of your business. It is worth to invest time and resources and it does make a difference.
9. Portfolio
A website without a portfolio is like a cop without a uniform or a candidate without a resume. It is your open space to showcase what you have done so far. A portfolio is just like a showroom to a Warehouse. Put your best-completed projects on your website under the portfolio section and witness more leads.
10. Testimonial
Word-of-mouth is sought as the all-time best marketing strategy. And it is not hard to understand that customer is bound to judge a product based on the reviews from other customers. A testimonial is a formal statement testifying the qualifications of the products and services. A written review from a customer with his photo and name can do magic to attract potential customers.
11. Blog Integration
Blogs work as a source of information to visitors and help search engines to give more value to your website. You can use blogs to keep your customers updated about any latest news. Blogs are the information hub for a website and show dexterity to boost search engine rankings. Keep posting blogs regularly, formatted with proper SEO techniques.
12. Search Functionality
Well it is not a must-have out of many Small Business Website Features but can be very effective to sustain user experience. Few users know what they want from a website and an easily visible search bar helps them to navigate without any hassle.
13. Email subscription
Emails are the best formal way to communicate with people to whom your business matters. It is the most corporate way to promote your brand. An email subscription box helps a small business to build relations with customers and other business houses.
14. Google Analytics
Launched on 14th November 2005, Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The stats from Google Analytics reports tell about the number of visitors and the source of traffic. It helps you to plan and improve marketing strategies. For a small scale business, thriving for improvements is a key to success.
15. Sitemap
Designed to help both users and search engines in easy navigation of the website, a sitemap is a thorough model of the website’s content. A hierarchical list of link filled pages, an XML document or an organized chart, a sitemap could be anything guiding crawl bots of a search engine.
16. Secure Hosting Services
A highly secured web hosting service from renowned web hosting providers such as GoDaddy and BIGROCK is important to safeguard your website from hackers and viruses.
17. Content Rich Website
Professionally written content which is free of spelling errors, grammatical mistakes with user-friendly language is helpful to engage visitors very well. The content Rich website doesn’t mean stuffing a website with a huge quantity of content. Hiring a freelance content writer fits in the budget to affordable website design for small businesses.
18. Speed Optimization
Implementing website speed optimization techniques takes away one obstacle between you and your audience. In a fast-paced world, no one stops for the slow runners. Even Google understands that users want fast access to information and thus rewards faster loading websites. The ideal load time for a good website ranges between 2 to 5 seconds.
“We hope that this guide helps you in the best way possible.”