Real estate website SEO Statistics that you Must-Know

by admin | September 10th, 20 | Real Estate Website Design & Marketing, SEO & Marketing Tips

Every business begins with the dream of getting success and achieving goals. It doesn’t matter if your business is small, medium, or big, you are going to do everything it takes to have a strong position in the market and stand ahead of your competitors.

One thing that will help you in achieving all this is digital marketing and SEO. While digital marketing is going to help you in promoting your business, SEO is going to help you get noticed by the right audience and let your brand reach more and more people.

If you are in a real estate business, it is equally important for you to have a successful website. It is important for you to keep it attractive and informative. You need to make it SEO-friendly to increase traffic. And, then eventually turn them into your potential customers.

In this piece, we are going to offer you some real estate website SEO statistics that will help you understand what you should with your website to get maximum benefits and business out of it:

  • According to some of the studies, it is said that listings that are done with high-resolution and sharp photographs tend to sell a product at or above the list price, 44% of the time. So, if you want this to happen, you need to make sure the quality of the photos you are uploading at your website.
  • It is being said that around 50% of the buyers, prefer to take a tour of the home they are planning to buy, virtually on the website to get some idea about the place. They want to know everything about the home that is possible before they take out some time from their busy schedules and visit the place.
  • If you are planning to build a website for your real estate business, make sure that you are uploading the pictures of your staff and agents on it. This is because 78% of the real estate firms display the photos of their agents and staff on their site to gain the trust of the customers. It helps them to think that you are genuine, and gaining trust is one of the main reasons to go for real estate website marketing.
  • It is good to have an account of your company on YouTube to upload the videos of the homes you are selling. This is because 51% of buyers prefer to go on this platform to watch every kind of video. They find using it convenient which is an opportunity for your business.
  • To have a successful website, you need to know that 36% of the people looking for homes, go for online videos during their research process.
  • Going by some studies, it is being predicted that by 2020, the real estate industry is going to account for 22% of all drone use.
  • It is going to help you to know that around 70% of the homeowners choose to list with real estate firm or agent, who goes for video marketing to advertise their homes. This stat should give you an idea about how videos of your homes are going to help you in selling them and attract the audience.
  • The reason that you should improve your presence on the internet is that 44% of the buyers prefer to look out for the right properties online. Before asking or approaching anyone, they like to search for the house on digital platforms.
  • Some of the studies have shown that nearly 57% of the US online traffic is coming from mobile phones and tablets because there are so many things that people prefer to do on the go. It is easy for them to use their mobile for the searching home when they are commuting rather than opening their laptop and then search.
  • The reason that you need to have photos of homes you are selling on the website is that 89% of the buyers find them really helpful. It becomes easy for them to know if the place is worthy of their visit and time or not. They will know the place is going to meet their expectations or not.
  • While developing your website, you should not only focus on the designing of your website for desktop, but it needs to be compatible with mobile devices as well. Most of the typical home seekers search for the right home on mobile instead of searching on the desktop and then they contact an agent to get things finalized. Every website needs to be used perfectly on mobile.
  • To form the right real estate website SEO strategies, it is important for you to know that the mobile searches for the word ‘best’ have increased by over 80% in the last 2 years. So, when you are going to create the content for your site, you should know what the right keywords you need to use because they too play an important for the success of your website and business.
  • If you want to make the right decisions for your website, you should know that 3 out of every 4 smartphone users, use their mobile-first to search for most of the needs. It should help you to understand how important it is to have a website that can run on mobile devices as well as that too properly.
  • To do the best for your website, you must know that 70% of the buyers choose to know about a real estate agency via content available on the internet over paid advertisements. So, if you can afford it, you can advertise your brand online and get noticed by the right audience for the desired business.
  • Then, there are 94% of the real estate agents or firms that try to communicate with their customers using emails. They are going to call you at first to have communication but they are going to drop an email with all the necessary information for your help.
  • It is good to have blogs on your website because it is going to help you in increasing the traffic on your website. Also, it will help in improving the chances of your site’s ranking on the internet by 434%.
  • Do you know that 90% of the house sellers prefer to talk over the texts instead of calling or meeting initially? They find it to be the best option for communicating with the clients in the beginning.
  • At the time of digital marketing to promote your business, 91% of the real estate companies are using social media platforms to some extent to connect with the right audience and help them with their housing issues. It allows them to attract as much audience as possible for the business.
  • During the development of your website, you need to make sure that you are mentioning all the necessary information about the homes on the website you are selling. It is because 85% of the home buyers like to gather as much information as possible from the website about the homes listed on it.
  • If your focus is on improving the user experience, you can try to have information about the home buying and selling process because 55% of the real estate firms are already offering this feature. It is going to make things quite easy for the customers to understand and proceed with.
  • It is not a bad idea to have a mortgage or financial calculator on your website because 58% of the real estate companies are doing it for the convenience of their customers. It is going to be a positive point for your website.
  • It is good to have a section for reviews and testimonials of your customers on your website because 36% of the commercial real estate websites also have this feature. It is going to help you build trust in your new clients. Getting genuine reviews from previous clients will allow them to rely on you for your services.

So, these are some of the important stats that are going to help you in building a website that will be SEO-friendly and bring you the appropriate traffic. These are the facts that will help you to understand the nature of your customers and competitors. It is going to give you an idea about the things you need to do with your website to get the desired results.

Therefore, before you start thinking about the success of your business, it is important to focus on the success of your website first. It should be according to the right strategies of real estate website marketing for the growth of your business. It should be able to give you the positive results.

Once you have got all the required attention of the right audience on the digital platforms, things are going to be quite easy for the success of your business and website. Whenever you are working on your website, keep these stats in your mind, and do not comprise the quality of SEO because it is going to bring you profits to some extent.