16 Must have eCommerce Website Features
E commerce business has nearly touched to 3.2 trillion dollars sales this 2019. Yes, that’s huge and will grow at the same pace for the decade or so. The eCommerce Website design should be simple and attractive, as it will impact directly to the customer. The better the website theme, the better it will generate traffic.
It is expected that 93% of people will buy their product online in 2040, shocking but that’s true. The eCommerce industry is opening doors for new entrepreneurs, and to be alive in this business you must have the following eCommerce website features:
Responsive Design
Among many eCommerce Website Features, responsive design is very important and it uses a flexible layout, images and media queries. Responsive Website Design will help the viewer to view the website in the best possible manner. The eCommerce Website Developer must use multiple tools to make the website responsive and attractive. The website should contain a good theme and design to attract viewers and prospects.
Simple and User Friendly
In a survey, it was found that 82% of the people prefer easy to use websites; this is why an eCommerce website should have to be user-friendly and simple. The more complex it will get the fewer users or viewers will it attract. The eCommerce website development should focus on simplification for the users. No matter how better services you have the first impression will decide that the customer will buy the product or not, hence simplicity will work in terms of featuring the website.
Mobile App Development
The internet users are now shifting towards smart phones from computers. The e-commerce website should have mobile-application so that it can reach more and more users through Android & IOS App.
Diversified Payment Options
There are 60% of people who still have the fear of losing money in online payment. People from different areas use different payment options, to make them comfortable accept payments from different options. The website designer should include as much of payment options they can, to make sure customer find it comfortable to shop. This is the reason that online payment is very crucial and important eCommerce website Features.
Fast and Smooth
40% of the user only waits till 3 seconds, it website not loaded then they will shift on the other. This statistic is important as no eCommerce website wants its viewers to move to its competitors. The simple way to avoid this situation is to make the website light and less loaded, the lighter the website will be the faster it will load.
HD Images and Videos
In a survey, it was found that 43% of people buy an item online without need, this is due to the attractiveness of images and videos on an e-commerce website. The visuals impact more than words; this principle of psychology should be followed by the eCommerce website designers to generate excessive sales for the eCommerce company.
Shopping Cart
If the customer wants to save the product for future or wants to buy multiple products then the shopping cart helps. The e-commerce website should contain a cart, which will help the customers to add and remove product according to their convenience. The better experience you give to the customers it will increase the chances for further visits.
Wish List & Add to Favorite
Many a time your customers might want to save an item they really loved and wish to buy in the near future. If your website allows them to bookmark those products into a dedicated wishlist, they can quickly come back anytime they wish to make the purchase without wasting any time searching for that product again. Allowing your customers to add their selection to their favorites gives you the ability to remarket them with personalized notification, just like you might have seen in some of the big eCommerce websites. It’s a win-win for your customers as well as your company.
Promotion and Discount Code
When it comes to leveraging more audience to your eCommerce store, you need to focus on some of the standard marketing techniques. Apart from the obvious Digital Marketing Services you opt for your website, you need to offer discounts and promote those discounts on your social channels and through your mail campaigns. This not just drives more shoppers but also motivates them to make a purchase as they are getting a special deal.
Return Policy
As an online store owner, you need to ensure your valued customer of the fact that they can always return their products in case they are unhappy with the size, color, or any feature of that you promised on your website. You need to lay down clear terms and conditions to offer a seamless user experience. This allows you to deliver better service and build long-lasting trust, which plays an essential role to secure returning customers.
FAQ’s
Frequently asked questions are the quarries generally a customer get for the product, adding more FAQ’s will ease for the customer queries. FAQ’s also allows the user to general queries before communicating to the customer help centre.
Customer Reviews
65% of people believe that online reviews are similar to personal advice, hence adding testimonial and reviews can help the customers to gain confidence in the product. The reviews can be added with real images. The e-commerce website developer can add a different column or place where customer’s testimonials can be shared.
Reviews & Rating
The references and suggestions to be shown to the customers, this can attract the customers to view more and more items and can lead to additional sales. A survey has found that the majority of customers buy the products without needs just by surfing and getting attracted by the offers. More options you give to customers, the more chances that he will buy.
Social Media Integration
Social media is been a major influencer amongst the users and the same should be kept in mind for the website as well, the ecommerce website designers should add social media profiles on the websites and some call to actions to stimulate the customers to share.
Security Features
With the ongoing cybercrimes, eCommerce websites are one of the major targets for security threats. And this increases even further as you would generally have an integrated payment option within your website. To ensure your customers of safety and security, you need to take extra care on a few key points.
- SSL Certificate:
As your Website Development Company about the SSL certificates and how it can help you establish a secure HTTP connection between your customer and your online shopping store. Besides the obvious benefit of enhanced security, a certified SSL helps boost your website’s SEO score as well. So look for a trusted SSL provider and get it ASAP.
- Detailed Privacy Policy
With a large set of audience worried about their online data, you need to ensure them that their information is safe with you while they browse their favorite items on your online store. Inform them upfront about your terms and conditions to avoid any future conflicts.
An Integrated Blog or Articles Section
While blogs are well known to deliver some handy information on the go, they can also help you get more traffic of potential clients who are actually interested in your offerings. For instance, if you own an online shopping store for clothes, writing about the latest dressing trends can help you attract an audience looking for the latest collection, hence increasing your sales at the end.
These were 16 important tips that will help ecommerce website developers and clients. If you want to build an ecommerce website then send the requirement at info@digitalwebsitedevelopment.com.
The entrepreneur should be wise and aware while choosing the web designer, as it will directly affect the online business of the firm and its image in the market. The website developers at Digital Website Development provides quality Web Development and Website Maintenance Services with due respect to client’s requirement.